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Who is on SNAP in 2025?

Plus 50k jobs lost in October, 30+ jobs being hired in my network (yes I can make intros if you're a match!) and answering your questions about cover letters...

November 12, 2025

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Career Resources

  • Community resources can be found here.

  • After some positive news from ADP around job creation in October last week, they shared that we’re actually losing 11k jobs a week. It’s honestly hard to keep up with what’s even accurate these days, especially with the shutdown resulting meaning that we’re not getting data from the BLS.

Hiring Across my network!

Every week, I share roles that my network is hiring for - all of these are connections of mine, or connected via people I know (so I know they’re legit!)
If you see a strong match, I can support with intros!

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Let’s talk about SNAP

42M Americans are on SNAP and we’re inundated with stories about how they are taking advantage of the system or choosing not to work so the government can take care of them.

But let’s talk about the actual facts.

1 in 8 Americans are on SNAP, and to be eligible, you have to be under 130% of the federal poverty line. This translates to making less than $$27,495.month for a family of 2 or $41,795 for a family of 4.

Teachers in states like Montana, Missouri, and Nebraska make under $40k.

Amazon warehouse workers average about $36k a year.

The average bank teller makes $41,141 a year.

So if a single parent with 3 kids, or who someone with 2 kids who is supporting a spouse while they’re in school or unemployed is in one of these fields, they would be eligible for SNAP.

Various analyses show that about 55% of SNAP households with children have a working adult in the home meaning that SNAP is subsidizing low wages from employers.

74% of adult SNAP recipients worked within the 12 months before or after they received SNAP benefits meaning that many SNAP recipients need the benefits while they are temporarily out of work vs as a long-term “strategy” to avoid employment.

Of those who don’t work, many are disabled or are the caregiver for children where perhaps it makes more sense for them to stay home and care for their children than to use childcare given the cost of childcare.

39% of SNAP recipients are children Another 20% are elderly and therefore retired, relying on SNAP to offset low social security payments that don’t allow someone without independent retirement funds to meet their basic needs.

Finally, it’s worth noting that the average monthly benefit is $177 per person. I’d have a hard time feeding myself for 2 weeks on that, let alone 4.

And the rules are about to get tougher. So as we go into the holiday season, consider dropping a few extra cans off at the various food drives in your community or finding other ways to help those in your community. They’re going to need it.

🙋Answering Your Questions🙋

Each week, I’ll answer one (or more!) of your questions in this section. You can submit your questions here.

I’ve been looking for a job for about a year without much success. I might need to take a general job soon just to cover my expenses, but I still want to keep applying for marketing roles — that’s where I really want to be.

My question is: after a year-long break, how can I position myself so it doesn’t look like I’ve been out of the game? I’ve thought about doing some freelance work since I’m interested in getting into affiliate marketing and could do some light projects in that area. Certifications could also help, but I’m limited on time and resources right now.

Any advice would be really appreciated.

I would 100% be doing freelance work right now! One plus is you don’t need to specific on your resume how many hours a week or for how long so this is a great way to show relevant experience on your resume.

You can also highlight how you’ve learned and upskilled in that time. Anything in the AI space in particular is something I would highlight since I think this is becoming more and more of an expectation for marketers.

When reviewing cover letters, do you appreciate a more creative intro or one that is straightforward and to the point? Over the years, I've followed the once-standard intro graph that's something along the lines of, "Dear [Contact], I came across the [position] with [company] and am excited to apply for the role," followed by a one-liner of why I'd be great for the job, before launching into the rest of the cover letter. But I'm wondering if it's more important now to get far more creative with cover letter intros in order to stand out. Would love to hear your thoughts!

So let me give the caveat that it’s been a while since I worked somewhere where cover letters were even requested. I would say that most places aren’t expecting a ton of creativity but I would probably try to show voice and a personal connection to the company in the cases where they are.

This could be a connection to the product or the mission, an example of a highly relevant project you worked on, etc. Things that show you understand the role and are positioned to have an impact.

I’ve seen people do things like slide decks or videos - these can certainly stand out and show you’re really serious about the job, but it can also be a lot of time to invest in something that may not have much payoff.

My gut says that most companies are more heavily focused on your resume than cover letter so I wouldn’t put too much energy into a super unique cover letter unless it’s like a dream job.

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