Thanks for a great 2025!

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Resource Round-Up

I shared some of these resources below but in case you don’t read that far…

1. Easy guide to update your Linked Profile going into the new year.

2. List of side hustle ideas.

3. Job search resources

4. And finally, I’m going to do a quick giveaway to close out the year - if you want to refresh your profile picture going into the new year, I’ve got 5 codes for free AI headshots with Headshot Pro. To enter, you can fill out this survey by 12/31/25!

The highs always seem to follow the lows, don’t they?

I know that 2025 had its ups and downs for most of us, but I’m closing out the year on a high.

One thing I noticed throughout the year is that often it’s those lows that open the door for a high point.

A few examples:

• At work, we had a re-org that shifted some of my responsibilities which is always stressful, but it also opened the door to a promotion.

• Over the summer, I had a big brand partnership I was excited about fall through, but this paved the way for two huge deals that made up about half of content creation income for 2025 - one of those deals wouldn’t have been one I could have taken had the initial deal panned out due to exclusivity agreements.

• My team had a couple of offers declined but then reopened those roles and landed really exceptional candidates we would have otherwise missed.

So if you’re in a period of lows right now, I hope that you have something great headed your way in the new year!!

🙋Answering Your Questions🙋

Each week, I’ll answer one (or more!) of your questions in this section. You can submit your questions here.

I’m sorry. The market is so competitive right now and I don’t have a silver bullet. I know many are struggling.

But here are a few things I’d consider:

1. You don’t need to tailor your resume for every job so no need to spend time on that, and in fact, if each resume is just regurgitating the job posting, this may actually work against you because it will call into question if you’re real, if you actually have the experience/skills you claim, etc. If you’re applying for jobs you’re well qualified for, one standard resume is sufficient.

2. I took a peak at your LinkedIn profile - and transparently, I would never respond to a message from your account because it looks fake. I would suggest adding a picture, adjusting your headline to note the kind of work you do (as opposed to “looking for my next role”) and adding in some resume-like achievements with your job titles/employers. This will both legitimize your profile, increase the chances of people looking for candidates finding you, and hopefully increase the chances of people responding to your messages (though I think 10% is a decent response rate - most people won’t respond to your messages.
   Here’s a guide with some easy tips for your profile.

3. Do an honest assessment of the jobs you’re applying for. In a competitive market, chances are good they have perfectly matched candidates so if you’re trying to pivot industries, move into a new type of work or something higher level, it’s unlikely to happen right now. Be realistic, and essentially apply for the exact job you last had.

4. Find ways to increase your income until you land something. Here’s a list of side hustle ideas!

Well in a lot of ways, you’re in a great position - you’re excelling at work and you like what you do!

A few suggestions I’d offer:

1. Have a transparent conversation with your manager if you haven’t already done so. 
   Let them know you’re looking for ways to stretch, leverage skills you’ve used in other roles, etc. Ask them about paths to promotion or more senior roles on other teams. Ask about timelines, what you’d need to demonstrate to earn a promotion, etc. Given your strong performance, they likely want to retain you so they should be open to that conversation. That way, you’ll know what’s realistic, and what your manager may be able to advocate for. The truth is that with budget constraints, the answer may be that there aren’t options. But perhaps bringing this up directly will unlock some opportunities.
   

2. Get creative around what growth can look like.
   Most people are looking for more money, but you noted wanting to be challenged. If that can happen in ways that are cost-neutral for your employer, they may be more open/flexible.
   For example, you note your title doesn’t reflect your work - are they open to a new title (which can also help you on the external job market!)
   Is there a tiger team you can join to work on a highly visible/high priority initiative? These experiences can give you more exposure and unlock opportunities.
   

3. Reframe your experience externally.
   Titles really only matter internally. Externally, you can include context to help build alignment between your role and what’s typical in the market. For example, if you’re titled an Account Manager, but you actually operate like an Account Executive closing deals, you should note explicitly on your resume “Account Manager” (closing role, equivalent to Account Executive).
   You can use your career summary section at the top of your resume to bring forth your more relevant experience (for example note you have 5 years of management experience there so it’s the first thing a recruiter/hiring manager sees and they don’t classify you as an IC based on your current role.

Hope this helps give you some ideas for how to navigate things going into the new year!

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